Cultural exchang, the Kimono way by THE DAILY YOMIURI Jun. 18, 2006 one of biggest English newspaper in Japan
On a Sunday afternoon late last month, a dozen foreigners and several
Japanese gathered at the kimono shop Sakaeya in Omiya Ward, Saitama.
They were served Japanese snacks while they waited for the main event,
which started with a shamisen performance, followed by a welcoming
speech from the kimono shop owner, Keiko Ochi. The speech was given in
Japanese and translated into English by her daughter, Kahori.
After that, the real business of the day began. The attendees began
browsing among kimono of various colors and designs until they found
something they liked. Then they tried them on.
However, this was not the kind of exclusive sales session where you're
not allowed to leave until you buy an expensive kimono. The
participants were encouraged to wear kimono in a casual manner. So
they slipped them on over T-shirts and jeans, and the Ochis helped
them tie the strings and obi sashes that fasten the kimono. The
participants were free to buy kimono if they liked. Many kimono were
priced at less than 10,000 yen because they were secondhand.
The participants discussed which colors suited which people, while
Keiko and other Japanese helped them select obi that matched the
kimono and shared some tips on wearing kimono.
This was one of several such events organized since the end of last
year by Kahori. At such events, she provides an opportunity for
foreigners and Japanese alike to wear kimono, which she describes as a
lubricant for international communication.
"There are Japanese who are not interested in kimono and foreigners
who are," Kahori said. "If they try them on together, they become
connected through kimono. Also, Japanese will be reminded about the
good points of Japan, and foreigners will learn about them for the
first time."
Her mother agreed. "The foreigners were really interested in kimono
and they were keen to try them on," she said of the May event.
"Somehow kimono suit everybody, including foreigners."
The May event was the last one held before the shop was demolished.
Sakaeya, which was established in 1959, has relocated and resumes
operation several blocks away later this month.
Kahori is set to succeed her mother as the shop owner next spring. But
she only decided last autumn to take over the family business.
"I used to think working in a kimono shop was boring," she recalled.
Keiko did not press her daughter or her two elder brothers to take
over the shop, and was prepared to call it quits when she retired.
After Kahori graduated from a university, she worked for a magazine
publisher in Tokyo for six years. Last year, she quit her job and
entered summer school--with classes given in English--at Oslo
University. She has a friend who married a Norwegian, and was
fascinated by the country when she visited the friend.
One of the assignments in the class was to give a presentation on her
home country. The shy Kahori came up with the idea of wearing kimono.
After the presentation, she became something of a celebrity in the
class.
After the summer school ended, she traveled around Europe, taking her
kimono with her everywhere she went. She sometimes wore it when she
stayed with host families, and on other occasions let her friends wear
it.
"I appreciated their hospitality, and I thought showing off my kimono
would be my way of demonstrating my gratitude. They were impressed,
and I felt I'd done the right thing," Kahori said. "I realized I could
demonstrate Japanese culture despite my limited English. And I decided
I would continue to do this when I returned to Japan."
Her attitude toward her family's business also changed.
"I thought I would miss the shop when it was gone," she said.
But she was mature enough not to let sentimentality get in the way of
good business sense. When she returned to Japan, she attended a
seminar for entrepreneurs and came to realize that her mother's shop
was run in an old-fashioned way--no Web site, no events, and a lack of
consumer-friendliness.
"I thought it would be worthwhile making changes, and that would be a
reason for me to stay on," she says.
Even though Keiko still values traditional business practices, she
knows times have changed. The kimono industry is continually shrinking
as fewer and fewer people wear the traditional attire.
In part, she blames the decline on the kimono industry's strategy
during the bubble economy era, and on classes that teach people how to
put on kimono.
Keiko said the industry encouraged makers to produce and sell
expensive kimono during the bubble economy. Once the bubble burst,
people regarded kimono as a luxury item that was out of their reach.
As for kimono schools, she said, "They cram students with too much
information."
Her daughter added: "I've taken lessons at a kimono school, but I
didn't like them very much. They teach you so many rules. There's even
a rule about how to put your arm into the sleeve. When I asked why I
should do it that way, the instructor said that's the rule. That was
enough."
On the contrary, foreigners who come to the events at Sakaeya put on
kimono any way they like. They are completely free from following any
rules.
"I heard a Japanese woman say she liked the casual way foreigners wore
kimono. That made her realize that kimono were actually easy to wear,"
she said.
Kahori hopes that moment will come for more people, Japanese and
foreigners alike.
She said, "I'd like people to approach kimono in a more casual manner.
You can decide whether you like it or not after you try it on."
(Jun. 18, 2006)Tokiko Oba / Daily Yomiuri Staff Writer
http://kimono-sakaeya.com/topics/topics_0626/topics_zoom.html
Daily Yomiuri circulation 40,045 byJapan Audit Bureau of Circulations, Newspaper Publishers Report, Half-year, July-Dec. 2005 average HP
http://info.yomiuri.co.jp/company/shimen/03e.htm
デイリー読売 6月18日約1ページ紹介されました。